Thanks as always to Pirate’s Cove, The Daley Gator, Flappr, The Other McCain and Bacon Time for the Rule Five links!  As always, if I’ve missed your link, let me know in the comments and I’ll get you added to the call-out.  Also, check out my guest editorial over at RedState.com!  That article was a lot of fun to write, and the feedback was great; with a little luck, I’ll be appearing over at RedState again.

I haven’t said a lot about this whole Dylan Mulvaney thing, mostly because Dylan Mulvaney is someone that never has and never will go above a 0.2 out of 10 on my Give-A-Shit-O-Meter.  Attention-whores rarely do, and Dylan Mulvaney is an attention-whore extraordinaire.

Nor can I boycott Nike or Bud Light, for that matter, because I haven’t bought any of their products for years.  If you find beer in my refrigerator or in a cooler when I’m outside, it’s from either Alaskan Brewing in Juneau or Denali Brewing just up the road in Talkeetna.  My outerwear comes mostly from Duluth Trading or Key Apparel.  I like rugged outdoor wear, not fancy “athletic” horseshit.  Bud Light is consummately “sex in a canoe” beer – fucking close to water.  I like my beer to have a little flavor.  (I receive precisely nothing for linking to these companies; I only do so because I genuinely like their products.)

Lots of people are calling for boycotts of Anheuser-Busch and Nike, on the “get woke, go broke” model.  Sometimes that works, sometimes it doesn’t.

But have a look at what Lauren Southern has to say on companies going woke:

Now, Lauren – who I like and admire – wanders off course a bit towards the end of this piece, but her primary point is this:  These huge mega-corporations aren’t doing this blindly.

I’m not so sure. I do seem to remember Gillette’s sales dropping precipitously, after their “buy our products, you toxic, sexist assholes” ad campaign.  I haven’t looked at what Nike’s sales are doing right now (there’s that Give-A-Shit-O-Meter again) but wouldn’t be surprised if they’re feeling a little hit.  I’d be much more surprised if Anheuser-Busch wasn’t feeling some pain.  I doubt Dylan Mulvaney is very representative of Bud Light drinkers.

Personally I find the whole thing equal parts sad and amusing.  I think Dylan Mulvaney is milking this thing for all that it’s worth, and it’s probably worth a fair amount of coin.  I really doubt there’s any other reason for all this.  No agenda, no moral issue, just attention-whoring for money.  That’s all.